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5 Killer Guerrilla Marketing Ideas

The term “guerrilla marketing” was reputedly coined by Conrad Levinson in his book “Guerrilla Marketing” which was published in 1983. Guerrilla marketing is an advertising strategy that employs low-cost unconventional means to promote a product or service. Guerilla marketing campaigns often defy traditional marketing ideas and methods, and include strategies such as flash mobs, viral [...]

Why Getting Advice Is Important For Young Entrepreneurs

Just how valuable is input to the newbie entrepreneur? Today, being an entrepreneur is made up of two simple things “being smart” and “keeping lean.” Factor in the current economic distress, and the changing face of traditional bricks and mortar business, and you have an increasingly difficult environment for a young, inexperienced entrepreneur to get [...]

Welcome!

Hey! A big warm welcome to all my existing caroline baxter blog readers and of course all the new ones! This is such an exciting post to write, and I’m glad you’re here so I can share it with you. I am now the proud owner of my spanking new layout for my Caroline Baxter [...]