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Is social media really important to your business? Is it a strong channel from which you can engage with an audience or does it simply make no difference at all? Get the results from a consumer survey conducted in the US showing how social media affects shopping decisions. Two key stats shared here instantly grabbed [...]
Using Social Media For business So what are UK small businesses using social media for and how are they using it? Find out how from this infographic created by Sage. This interesting research carried out by Hiscox has been turned into an infographic by Sage and presents some interesting statistics for Facebook, Twitter and Linked [...]
I found this Great socialmedia marketing mindmap, clearly defining the key elements and components of social media built up around your brand. It’s a fantastic overview of the social marketing elements that brands need to include in their online marketing campaigns. Content marketing for business is essential in today’s digital marketing age, and building a [...]
SCROLL DOWN FOR PRESENTATION About to begin your next social media marketing campaign? Doing some research on consumer demographics? Fed up with the same old parameters? Here are my social media marketing presentation slides discussing how demographics have changed the face of our marketing campaigns and important concepts to include when selecting your target audience. [...]
Looking for tips for your Facebook for business page? If you’re using Facebook for business, then this content marketing guide will help you create a content strategy that puts up page edgerank and encourages lots of new likes and shares. The infographic is easy to digest and contains everything you need to map out and [...]
Did Facebook Just Pull The Plug On Business Pages? I’m not sure if you have noticed recently, but Facebook Pages have undergone something quite spectacular in the past few weeks. Apparently it is all down to a recent algorithm change, however nothing official has been released yet, so it is entirely speculation. My personal experience [...]
We’re all looking to drum up a little extra business with a little free marketing on social media right? In fact, nowadays, everyone is at it and there are very few businesses that can afford not to have a social media marketing strategy! The sheer number of people using Facebook, Twitter, Google+ etc doesn’t mean [...]
Five Ways to Increase Twitter Engagement Looking to increase your Business engagement on twitter.Follow these simple steps to make your Twitter account come alive and promote your business on twitter. 1. Provide Your Followers With Lively Content. Give your followers quality content. Don’t just waste their time. People will read and follow new and [...]
Social Media Facts and Figures 2011. I was having a conversation with one of the marketing directors for a well known Motor Factor yesterday, we were discussing his taking over of a £450,000.00 marketing budget for the independent retail arm of their branded carparts and accessories. Most of the budget has already been spent on [...]
5 Killer Guerrilla Marketing Ideas
The term “guerrilla marketing” was reputedly coined by Conrad Levinson in his book “Guerrilla Marketing” which was published in 1983. Guerrilla marketing is an advertising strategy that employs low-cost unconventional means to promote a product or service. Guerilla marketing campaigns often defy traditional marketing ideas and methods, and include strategies such as flash mobs, viral [...]
Why Getting Advice Is Important For Young Entrepreneurs
Just how valuable is input to the newbie entrepreneur? Today, being an entrepreneur is made up of two simple things “being smart” and “keeping lean.” Factor in the current economic distress, and the changing face of traditional bricks and mortar business, and you have an increasingly difficult environment for a young, inexperienced entrepreneur to get [...]
Hey! A big warm welcome to all my existing caroline baxter blog readers and of course all the new ones! This is such an exciting post to write, and I’m glad you’re here so I can share it with you. I am now the proud owner of my spanking new layout for my Caroline Baxter [...]
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