5 Killer Guerrilla Marketing Ideas
The term “guerrilla marketing” was reputedly coined by Conrad Levinson in his book “Guerrilla Marketing” which was published in 1983. Guerrilla marketing is an advertising strategy that employs low-cost unconventional means to promote a product or service. Guerilla marketing campaigns often defy traditional marketing ideas and methods, and include strategies such as flash mobs, viral [...]






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