Caroline’s Recent Press and Media Inclusion.
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Many small business owners are reluctant to hire an accountant for their business. They shy away from hiring an accountant for fear of the fees associated with professional accounting advice. Some business owners believe that hiring an accountant is redundant and that they can handle all their accounting themselves. However, after taking into consideration the [...]
A ‘call to action’ is part of your website where you ask a reader to take some sort of action. It should be easily identifiable and should show your site reader exactly what you want them to do and how they will do it. Buttons and graphics are usually used to point out clear, identifiable [...]
The term “guerrilla marketing” was reputedly coined by Conrad Levinson in his book “Guerrilla Marketing” which was published in 1983. Guerrilla marketing is an advertising strategy that employs low-cost unconventional means to promote a product or service. Guerilla marketing campaigns often defy traditional marketing ideas and methods, and include strategies such as flash mobs, viral [...]