By April 17, 2013 Read More →

How Social Media Affects Buyers Decisions [INFOGRAPHIC]

Is social media really important to your business? Is it a strong channel from which you can engage with an audience or does it simply  make no difference at all? Get the results from a consumer survey conducted in the US showing how social media affects shopping decisions.

Two key stats shared here instantly grabbed my attention -

1. 37% of consumers visited a brand using their mobile phone.

2. 73% said that Facebook contributed to their buying decision

This re-enforces my current business advice for local business owners that mobile marketing and Facebook business pages are essential for brand awareness campaigns and for growing audiences.

I know it seems there is much hype surrounding social media right now, but with the rapid integration of technology and business apps, it makes no sense to sit there dragging your heels or pretending it won’t affect your business or doesn’t apply. With over 55% of people ‘liking a brand on Facebook’ and 27% checking in from their mobile phone, it makes sense to integrate social media into your marketing strategy right away.

While I’m not saying you need to be on there every hour of the day posting offers and status updates, I think it’s really important to present yourself as a well rounded company and claim applicable social media channels and vanity urls and ensure your customers can find and reach you if they want to.

If you’re finding it difficult to keep on top of posting and updating your channels, try making a social media marketing plan – start with one post per week and gradually increase your updates as you become more fluent with your approach and your audience grows.

This infographic by empathica shows US consumer use of social media to make purchasing decisions.

social media for business

 

Source: INFOGRAPHIC: How Facebook Factors Into Decisions On Retail Purchases, Restaurants – AllFacebook.

How are you using social media for your business?

Does your business engage and encourage social media during the transaction with your customers or are you still holding back and waiting for the social media hype to die down?

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About the Author:

Caroline Baxter is a serial Entrepreneur, Business Start Up Coach, and recent bestselling author on Amazon. Having started her first business aged 24, she now has multiple businesses in property, the motor trade and online and offline business consultancy. Caroline is now starting a series of live training events to support entrepreneurs looking to plan launch and grow their business

2 Comments on "How Social Media Affects Buyers Decisions [INFOGRAPHIC]"

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  1. Marie Youngblood -Krebs
    Twitter: proghostblogger
    says:

    Thanks for saying so well what we’ve tried conveying to our clients for so long. More voices give validity. Great article!