The term “guerrilla marketing” was reputedly coined by Conrad Levinson in his book “Guerrilla Marketing” which was published in 1983. Guerrilla marketing is an advertising strategy that employs low-cost unconventional means to promote a product or service. Guerilla marketing campaigns often defy traditional marketing ideas and methods, and include strategies such as flash mobs, viral [...]
If you are about to order your new business card WAIT! Your business card could potentially be the messenger for your brand and a useful lead generation tool! Your business card is a very important part of your business branding process and it is much better to have no business card at all than to [...]
With the new PAYE Real time introduction this year, many small businesses are finding it difficult to keep up to date with all the changes and requirements. Instead of worrying and struggling, a simple way of keeping on top of your payroll is simply to outsource it. It is best to contract out your company’s [...]
Every now and then entrepreneurs decide to move their business and set up camp at a new location. Different motivations may cause a company to move to a new place: to move closer to a large customer base, to lower operating costs, to access more experienced and skilled staff etc. Whatever the reason for moving [...]
If you are operating a business with a lack of cash flow, chances are there is money to be found if you know where to look for it. Many SMEs just aren’t aware of all the options available to them when it comes to finance and funding and this is exactly why so many are [...]
Networking comes in many different forms. Face to face networking events and meetings are very effective, but can take a lot of time and money in some instances. Online networking is flexible and has lower costs but may take longer to see any tangible outcomes. Networking works best when all parties are following some simple [...]
Throwing your own event can be daunting, unless you work in event management! But for a lawyer, accountant, copywriter or baker it might seem out of reach. It’s actually easier thank you think with a bit of planning and help, and the benefits can be enormous. Here are a few ideas to get you started. [...]
Small business owners and entrepreneurs are constantly on the lookout for strategies and creative solutions for meeting business goals while spending as little money as possible. Sometimes, all that is required to save time and money as well as great amounts of frustration is to outsource some of the work to skilled service providers. There [...]
Time management: not just fancy corporate speak, but actually a very important part of life, especially if you are setting up your own business or working for yourself. Your job can be easier. Achieving the perfect balance between your work and personal life is also possible. Time management has nothing to do with working harder. [...]
Scaleogy.com, ‘The Success Catalyst’ announced today that their website traffic has grown thanks to Pinterest Traffic. Pinterest is a visual social media platform that is growing rapidly and is now believed to be the 3rd most popular social network. Pinterest Traffic is massively boosting website traffic in many niches in 2012. This isn’t going to [...]
6 Reasons Why You Need an Accountant
Many small business owners are reluctant to hire an accountant for their business. They shy away from hiring an accountant for fear of the fees associated with professional accounting advice. Some business owners believe that hiring an accountant is redundant and that they can handle all their accounting themselves. However, after taking into consideration the [...]
25 Call to Action Examples That Really Work
A ‘call to action’ is part of your website where you ask a reader to take some sort of action. It should be easily identifiable and should show your site reader exactly what you want them to do and how they will do it. Buttons and graphics are usually used to point out clear, identifiable [...]
5 Killer Guerrilla Marketing Ideas
The term “guerrilla marketing” was reputedly coined by Conrad Levinson in his book “Guerrilla Marketing” which was published in 1983. Guerrilla marketing is an advertising strategy that employs low-cost unconventional means to promote a product or service. Guerilla marketing campaigns often defy traditional marketing ideas and methods, and include strategies such as flash mobs, viral [...]
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