A ‘call to action’ is part of your website where you ask a reader to take some sort of action. It should be easily identifiable and should show your site reader exactly what you want them to do and how they will do it. Buttons and graphics are usually used to point out clear, identifiable [...]
The term “guerrilla marketing” was reputedly coined by Conrad Levinson in his book “Guerrilla Marketing” which was published in 1983. Guerrilla marketing is an advertising strategy that employs low-cost unconventional means to promote a product or service. Guerilla marketing campaigns often defy traditional marketing ideas and methods, and include strategies such as flash mobs, viral [...]
If you are about to order your new business card WAIT! Your business card could potentially be the messenger for your brand and a useful lead generation tool! Your business card is a very important part of your business branding process and it is much better to have no business card at all than to [...]
Branding your business is a powerful exercise which, in itself can contribute to the success or failure of your start up. Your brand is essentially the voice and the identity of your business or company. If you want to a customer’s top choice you need to build and manage a powerful brand. Of course, the [...]
![How Social Media Affects Buyers Decisions [INFOGRAPHIC]](http://www.caroline-baxter.com/wp-content/uploads/2013/04/EmpathicaMobileInfographic-315x157.jpg "How Social Media Affects Buyers Decisions [INFOGRAPHIC]")
Is social media really important to your business? Is it a strong channel from which you can engage with an audience or does it simply make no difference at all? Get the results from a consumer survey conducted in the US showing how social media affects shopping decisions. Two key stats shared here instantly grabbed [...]
Using Social Media For business So what are UK small businesses using social media for and how are they using it? Find out how from this infographic created by Sage. This interesting research carried out by Hiscox has been turned into an infographic by Sage and presents some interesting statistics for Facebook, Twitter and Linked [...]
This fantastic free to download guide contains 50 tried and tested business tips where Sage business experts and their customers share their unique perspective on what it takes to be successful in business. Download your copy HERE The guide contains everything from time management and planning through to employing staff and motivating them. Sage recognise [...]
Looking for tips for your Facebook for business page? If you’re using Facebook for business, then this content marketing guide will help you create a content strategy that puts up page edgerank and encourages lots of new likes and shares. The infographic is easy to digest and contains everything you need to map out and [...]
Successful Business Marketing Ideas On A Budget Looking for thrifty business marketing ideas to promote your new products, services or new year offers? Here 10 super simple yet effective business marketing ideas to advertise your business without spending a fortune! Before you begin, even if you can’t afford something professional, you can set up your [...]
Throwing your own event can be daunting, unless you work in event management! But for a lawyer, accountant, copywriter or baker it might seem out of reach. It’s actually easier thank you think with a bit of planning and help, and the benefits can be enormous. Here are a few ideas to get you started. [...]
6 Reasons Why You Need an Accountant
Many small business owners are reluctant to hire an accountant for their business. They shy away from hiring an accountant for fear of the fees associated with professional accounting advice. Some business owners believe that hiring an accountant is redundant and that they can handle all their accounting themselves. However, after taking into consideration the [...]
25 Call to Action Examples That Really Work
A ‘call to action’ is part of your website where you ask a reader to take some sort of action. It should be easily identifiable and should show your site reader exactly what you want them to do and how they will do it. Buttons and graphics are usually used to point out clear, identifiable [...]
5 Killer Guerrilla Marketing Ideas
The term “guerrilla marketing” was reputedly coined by Conrad Levinson in his book “Guerrilla Marketing” which was published in 1983. Guerrilla marketing is an advertising strategy that employs low-cost unconventional means to promote a product or service. Guerilla marketing campaigns often defy traditional marketing ideas and methods, and include strategies such as flash mobs, viral [...]
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