Business Blog

Setting Up an Online or Offline Retail Store

Setting Up an Online or Offline Retail Store

A recent article published on Forbes.com by Lisa Arthur claims that online retail sales are growing at approximately 10 times the rate of brick and mortar. This has resulted in retailers flocking to get their online share of the retail industry. Like never before, people are opening shops online for all kind of items; food […]

6 Reasons Why You Need an Accountant

6 Reasons Why You Need an Accountant

Many small business owners are reluctant to hire an accountant for their business. They shy away from hiring an accountant for fear of the fees associated with professional accounting advice. Some business owners believe that hiring an accountant is redundant and that they can handle all their accounting themselves. However, after taking into consideration the […]

25 Call to Action Examples That Really Work

25 Call to Action Examples That Really Work

A ‘call to action’ is part of your website where you ask a reader to take some sort of action. It should be easily identifiable and should show your site reader exactly what you want them to do and how they will do it. Buttons and graphics are usually used to point out clear, identifiable […]

5 Killer Guerrilla Marketing Ideas

5 Killer Guerrilla Marketing Ideas

The term “guerrilla marketing” was reputedly coined by Conrad Levinson in his book “Guerrilla Marketing” which was published in 1983. Guerrilla marketing is an advertising strategy that employs low-cost unconventional means to promote a product or service. Guerilla marketing campaigns often defy traditional marketing ideas and methods, and include strategies such as flash mobs, viral […]

Why Getting Advice Is Important For Young Entrepreneurs

Why Getting Advice Is Important For Young Entrepreneurs

Just how valuable is input to the newbie entrepreneur? Today, being an entrepreneur is made up of two simple things “being smart” and “keeping lean.” Factor in the current economic distress, and the changing face of traditional bricks and mortar business, and you have an increasingly difficult environment for a young, inexperienced entrepreneur to get […]

Welcome!

Welcome!

Hey! A big warm welcome to all my existing caroline baxter blog readers and of course all the new ones! This is such an exciting post to write, and I’m glad you’re here so I can share it with you. I am now the proud owner of my spanking new layout for my Caroline Baxter […]

Why You Must Consider Business Insurance

Why You Must Consider Business Insurance

In our age of ‘no win no fee’ law firms and agencies, it is imperative that you take the time to select the correct business insurance cover for your industry. Having the correct and comprehensive insurance cover you require is possibly one of the most important aspects you will have to consider. Having your business […]

Startup Business Plan – Free Download

Startup Business Plan – Free Download

Looking to get that business idea off the ground? Get your FREE startup business plan download and take your idea to the next level. Are you really ready to start a business? Do you think you have what it takes and know enough about your idea to start something worthwhile? You’ll find advice everywhere and […]

How to Manage Your First Business Event – a Guide

How to Manage Your First Business Event – a Guide

Event management is both a tough and interesting thing to do – whether it is a training day, a corporate meeting or any other occasion. To keep everything running smoothly can be particularly difficult because not only do you have to keep everything for the event contents and agenda organized, but you need to manage […]

Six Ways to Advertise Your Brand With Your Business Card

Six Ways to Advertise Your Brand With Your Business Card

If you are about to order your new business card WAIT!  Your business card could potentially be the messenger for your brand and a useful lead generation tool! Your business card is a very important part of your business branding process and it is much better to have no business card at all than to […]