The term “guerrilla marketing” was reputedly coined by Conrad Levinson in his book “Guerrilla Marketing” which was published in 1983. Guerrilla marketing is an advertising strategy that employs low-cost unconventional means to promote a product or service. Guerilla marketing campaigns often defy traditional marketing ideas and methods, and include strategies such as flash mobs, viral [...]
Just how valuable is input to the newbie entrepreneur? Today, being an entrepreneur is made up of two simple things “being smart” and “keeping lean.” Factor in the current economic distress, and the changing face of traditional bricks and mortar business, and you have an increasingly difficult environment for a young, inexperienced entrepreneur to get [...]
In our age of ‘no win no fee’ law firms and agencies, it is imperative that you take the time to select the correct business insurance cover for your industry. Having the correct and comprehensive insurance cover you require is possibly one of the most important aspects you will have to consider. Having your business [...]
Looking to get that business idea off the ground? Get your FREE startup business plan download and take your idea to the next level. Are you really ready to start a business? Do you think you have what it takes and know enough about your idea to start something worthwhile? You’ll find advice everywhere and [...]
Event management is both a tough and interesting thing to do – whether it is a training day, a corporate meeting or any other occasion. To keep everything running smoothly can be particularly difficult because not only do you have to keep everything for the event contents and agenda organized, but you need to manage [...]
The term “guerrilla marketing” was reputedly coined by Conrad Levinson in his book “Guerrilla Marketing” which was published in 1983. Guerrilla marketing is an advertising strategy that employs low-cost unconventional means to promote a product or service. Guerilla marketing campaigns often defy traditional marketing ideas and methods, and include strategies such as flash mobs, viral [...]
If you are about to order your new business card WAIT! Your business card could potentially be the messenger for your brand and a useful lead generation tool! Your business card is a very important part of your business branding process and it is much better to have no business card at all than to [...]
Branding your business is a powerful exercise which, in itself can contribute to the success or failure of your start up. Your brand is essentially the voice and the identity of your business or company. If you want to a customer’s top choice you need to build and manage a powerful brand. Of course, the [...]
![How Social Media Affects Buyers Decisions [INFOGRAPHIC]](http://www.caroline-baxter.com/wp-content/uploads/2013/04/EmpathicaMobileInfographic-315x157.jpg "How Social Media Affects Buyers Decisions [INFOGRAPHIC]")
Is social media really important to your business? Is it a strong channel from which you can engage with an audience or does it simply make no difference at all? Get the results from a consumer survey conducted in the US showing how social media affects shopping decisions. Two key stats shared here instantly grabbed [...]
Using Social Media For business So what are UK small businesses using social media for and how are they using it? Find out how from this infographic created by Sage. This interesting research carried out by Hiscox has been turned into an infographic by Sage and presents some interesting statistics for Facebook, Twitter and Linked [...]
I found this Great socialmedia marketing mindmap, clearly defining the key elements and components of social media built up around your brand. It’s a fantastic overview of the social marketing elements that brands need to include in their online marketing campaigns. Content marketing for business is essential in today’s digital marketing age, and building a [...]
SCROLL DOWN FOR PRESENTATION About to begin your next social media marketing campaign? Doing some research on consumer demographics? Fed up with the same old parameters? Here are my social media marketing presentation slides discussing how demographics have changed the face of our marketing campaigns and important concepts to include when selecting your target audience. [...]
In our age of ‘no win no fee’ law firms and agencies, it is imperative that you take the time to select the correct business insurance cover for your industry. Having the correct and comprehensive insurance cover you require is possibly one of the most important aspects you will have to consider. Having your business [...]
Looking to get that business idea off the ground? Get your FREE startup business plan download and take your idea to the next level. Are you really ready to start a business? Do you think you have what it takes and know enough about your idea to start something worthwhile? You’ll find advice everywhere and [...]
Event management is both a tough and interesting thing to do – whether it is a training day, a corporate meeting or any other occasion. To keep everything running smoothly can be particularly difficult because not only do you have to keep everything for the event contents and agenda organized, but you need to manage [...]
Branding your business is a powerful exercise which, in itself can contribute to the success or failure of your start up. Your brand is essentially the voice and the identity of your business or company. If you want to a customer’s top choice you need to build and manage a powerful brand. Of course, the [...]
Think and Grow Rich – Napoleon Hill Although a little dated due to the fact that it was writted in 1937, Think and Grow Rich is a great starting point for anyone interested in personal development and creating a ‘Mindset’ from which to re-launch your life. It’s not a step by step manual, it simply [...]
Hey! A big warm welcome to all my existing caroline baxter blog readers and of course all the new ones! This is such an exciting post to write, and I’m glad you’re here so I can share it with you. I am now the proud owner of my spanking new layout for my Caroline Baxter [...]
Stuck on what to blog about? Give your business blog a content makeover with these 10 simple business blog post ideas. We are all aware that content marketing is working for businesses now, and has become a really important part of your business website. But how can you keep creating content and thinking of new [...]
5 Killer Guerrilla Marketing Ideas
The term “guerrilla marketing” was reputedly coined by Conrad Levinson in his book “Guerrilla Marketing” which was published in 1983. Guerrilla marketing is an advertising strategy that employs low-cost unconventional means to promote a product or service. Guerilla marketing campaigns often defy traditional marketing ideas and methods, and include strategies such as flash mobs, viral [...]
Why Getting Advice Is Important For Young Entrepreneurs
Just how valuable is input to the newbie entrepreneur? Today, being an entrepreneur is made up of two simple things “being smart” and “keeping lean.” Factor in the current economic distress, and the changing face of traditional bricks and mortar business, and you have an increasingly difficult environment for a young, inexperienced entrepreneur to get [...]
Hey! A big warm welcome to all my existing caroline baxter blog readers and of course all the new ones! This is such an exciting post to write, and I’m glad you’re here so I can share it with you. I am now the proud owner of my spanking new layout for my Caroline Baxter [...]
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